As we approach the new decade in 2021, every corporate organization, regardless of sector, is looking forward to capitalizing on new chances and reaching new heights.
Businesses have gotten more varied throughout time, and their offerings have become more customizable. This is because client needs are continually expanding and getting more particular in terms of the services they want. Additionally, the typical organization's client base is growing with time. As a result of these circumstances, businesses are forced to continue conducting commercial operations utilizing conventional methodologies.
A corporation's "Customer Relationship Management (CRM)" function is one of the most crucial tasks that it does. On a daily basis, an ordinary firm may have to deal with hundreds or thousands of clients. This, along with the fact that clients need individualized services, makes working using old and manual approaches practically difficult for the team.
As a result of this issue, an increasing number of firms are using complex and automated CRM software systems, the most renowned of which is Salesforce. Salesforce has added a diverse range of enterprises in managing its CRM operations since its inception more than two decades ago.
Prior to diving into the specifics of the CRM platform and its significance in 2021, it's critical to address the basic issue, "What is Salesforce CRM?"
What is Salesforce Customer Relationship Management?
Salesforce is a completely cloud-based Service-as-a-Software (SaaS) application that enables enterprises to manage their customer relationship management (CRM) operations. It enables users to create, save, monitor, and process an organization's apparently complex customer database.
Salesforce software connects customers and partners using cloud technology to manage numerous company activities. By allowing users to handle data relevant to each individual client, the CRM platform enables users to give individualized services to their present and prospective customers.
Salesforce CRM enables users to achieve a high degree of automation and efficiency. This relieves an organization's marketing and sales teams of the pressure of doing their respective business processes in a conventional way. Additionally, its automated precision enables users to save time and boost the organization's total efficiency.
What Purpose Does Salesforce Serve?
Now that we have a good knowledge of what Salesforce CRM is, let us examine its functioning by answering the question, "What does Salesforce do?"
Salesforce assists you throughout the sales cycle, from obtaining leads to connecting with customers for post-sale services. Salesforce technology enables you to capture all required information on your current, previous, or prospective clients and arrange them inside your system.
Salesforce maintains detailed information on your customers in information tablets referred to as Salesforce objects, which include Leads, Accounts, Cases, Opportunities, and Contacts. These objects may be used to get customer information as required and to keep track of certain customers/Accounts' activity. Users may carry out sales activities or acquire relevant reports by creating appropriate associations between two or more Salesforce items. This is how Salesforce assists you in customizing your offerings according to the clients you serve.
What Will Be The Importance Of Salesforce In 2021?
The need for a platform like Salesforce will only grow in the future. Personalization and modern technology are at an all-time high in 2021. Businesses must serve each consumer as though they are their only ones. Additionally, as a result of experiencing a worldwide pandemic and being aware of how fickle physical activities may be, there is a need for great adaptability in every area of the economy.
Salesforce enables you to address the bulk of the difficulties that 2021 has thrown at business organizations or is going to throw at them. It optimizes business and process automation, enabling users to provide customized services based on individual consumer needs. Since a cloud-based platform, it also gives significant operational flexibility, as your team members may use the platform from anywhere at any time.
This adaptability is bolstered further by the product's seamless mobile customization. Additionally, Salesforce's tools, platforms, and applications are constantly updated to reflect the newest technical breakthroughs. This demonstrates that Salesforce is here to stay and will effectively guide organizations into the next decade.
Now that we've established the platform's fundamental functioning and significance, let's examine the many Salesforce Clouds in order to answer the question, "What is Salesforce utilized for?"
What Is the Purpose of Salesforce?
Salesforce CRM is used to conduct a variety of particular duties aimed at simplifying an organization's marketing and sales operations. The CRM platform is primarily designed to facilitate user interaction while also making sense of complex customer information. Additionally, it enables them to provide comprehensive reports that assist management in making critical business choices.
Salesforce software offers a variety of services that may be used by various businesses (or the same firm) for a variety of reasons. These solutions are referred to as Salesforce Clouds, and each one has a distinct set of operations.
Salesforce Customer Sales Cloud
Sales Cloud is perhaps Salesforce CRM's most helpful and sought-after solution. As the name implies, it assists companies in increasing their sales and income generation. Salesforce Sales Cloud drives your sales team through every stage of the sales process, from identifying the proper leads and qualifying them to facilitate purchases and completing sales transactions.
Einstein AI is one of the platform's most sophisticated and current features. Einstein is an artificial intelligence component included in Salesforce Lightning, the current version of Salesforce CRM. It analyzes all your CRM data and assists you in doing predictive analysis. Additionally, it assists you in prioritizing sales leads for nurturing and forecasting your customers' behaviour based on their present and historical contacts.
Service Cloud by Salesforce
This is the platform intended to manage the customer relationship management (CRM) operations of a firm in the service industry. If your firm delivers services to clients or customers in part or entirely, Service Cloud can help you with services such as efficient contact centres, knowledge bases, provision for live consumer interactions, and product support, among others.
This platform's major goal is to guarantee that clients are pleased and satisfied with their purchases. One of Salesforce Service Cloud's key benefits is its ability to route the appropriate client cases to the appropriate agents. This expedites and organizes the problem-solving process.
Marketing Cloud by Salesforce
This is the module devoted to navigating your clients' whole experience on a platform. The Marketing Cloud's major objective is to create marketing channels that enable individualized connections with clients. Markets may use this platform to deliver the appropriate message at the appropriate moment, to the appropriate person, and through the appropriate channel.
Marketing automation is one of the most critical elements of Salesforce Marketing Cloud in recent years. Due to rising competition and the increasing need for personalisation in the market, marketing automation enables you to gather important client information and craft the appropriate messages for communication with them. Additionally, the platform enables you to create effective and results-driven marketing programs that increase user engagement.
Commerce Cloud by Salesforce
This is undoubtedly the most important marketing platform in recent years. Salesforce Commerce Cloud is primarily intended to assist companies in establishing and/or managing their e-commerce endeavors. From website design (storefront) and product listing through payment processing and checkout process management, this is the greatest support you can obtain while marketing your items online.
Depending on your company strategy, you may choose between two primary Commerce Cloud variations. If you do business with other companies and adhere to the B2B module, you may want to consider Salesforce B2B Commerce Cloud. On the other side, if your focus is on the final customer, you might use Salesforce B2C Commerce Cloud.
Community Cloud Salesforce
A Salesforce Community is a virtual gathering of people who have a similar interest. Salesforce Community Cloud enables you to create such communities in order to support rapid and effective communication with your customers, Salesforce Partners, employees, and any other entity with a stake in your business.
Community Cloud may be thought of as a social platform where users can connect, communicate, and contribute helpful ideas to a specific project or ongoing campaign. Additionally, the platform may be utilized to enhance tailored client interactions and to solicit user feedback.
Salesforce's Key Features and Benefits
Now that the basic issues of "What is Salesforce?" and "What does Salesforce do?" have been addressed, It is critical to grasp some of the platform's key features and benefits that will assist you in managing your CRM in 2021.
Salesforce is well-known for its effective lead management services. You can find prospects, create leads, and add them to your sales funnel using Salesforce products and platforms. Once leads are introduced to the pipeline, the platform assists you in grading them based on their replies, enabling you to focus your efforts initially on the most responsive prospects.
In this manner, Salesforce technology automates and effectively manages your sales leads, saving your sales professionals time and effort.
As previously said, the need for individualized services continues to grow with time. Customers expect to be handled differently and to have their unique requirements met. Salesforce assists you in accomplishing this goal by arranging your client information on an individual basis.
Rather than the marketing team manually combing through each customer's data, Salesforce automates the process of scanning the customer database and catering to each client's unique needs. Additionally, it enables you to monitor your consumers' interactions with your organization in order to discover their likes and preferences. For example, if a client often visits the page on your online shop that sells t-shirts and is a regular buyer of t-shirts, you may tailor the page to display their fresh stock of t-shirts and/or t-shirt advertisements in their browser. In this manner, you can meet the unique demands of your consumers and cultivate a devoted following.
Integrations with Third Parties
Salesforce is a very adaptable platform. Its functionality may be customized to meet the individual needs of the user. This has permitted the integration of a variety of third-party platforms and apps.
Salesforce enables independent software suppliers (ISVs) to create sophisticated apps that run on the Salesforce platform. These apps provide consumers with an excellent combination of services from two distinct software companies. Apart from providing consumers with a centralized platform, such connections help improve Salesforce's general functionality and consistency.
In the majority of these third-party consolidations, the integrated platform enables users to access the integrated application's services by using their CRM data. For instance, if Salesforce is integrated with an accounting platform, you may do accounting tasks on the accounting platform using your CRM contacts. Similarly, if Salesforce is integrated with a chat room, you may give your CRM contacts with online/live chat capabilities provided by the integrating application.
Reports with Additional Information
It is crucial to maintain track of your team's actions in order to monitor its development over time. Salesforce CRM has a tool that enables you to build comprehensive and automatic reports for particular team member activities.
Salesforce enables you to keep track of all your company activities and create highly customized reports for individual projects. These reports provide detailed information about your team's progress over a specific time period. Finally, they assist management in making critical choices that enhance the organization's functioning.