Signup/Sign In

Difference Between Pay Per Click and Search Engine Optimization

The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that SEO (organic) traffic is free, but PPC traffic is not (as the name implies, you have to pay a cost per click).

This is also why you may encounter the phrases organic search engine listings and sponsored search engine listings on occasion (or Paid Search Advertising – PSA).

SEO and PPC are components of Search Engine Marketing (SEM), one of the Internet Marketing strategies you may use.

Using the following characteristics, we will attempt to explain the other key differences: position in search results, cost, traffic potential, conversion, and simplicity of use.

What is Pay-Per-Click?

pay per click

PPC is a kind of online marketing in which advertisers pay a certain amount to the website each time their ad is clicked and only pay for qualified clicks. Google, Bing, and Yahoo Ads are based on the pay-per-click model. PPC is the fastest way to appear on the first page of a search engine. It allows you to target your audience in any nation, area, or city, and with the PPC approach, also known as CPC, traffic is driven to your website (Cost Per Click).


  • Cost-effective - It might be economical because you only pay when a consumer visits your website. You can spend as much or as little as you like.
  • Targeted - You may choose your audience based on location, language, and device.
  • Measurable - PPC advertisements may be meticulously measured for efficacy. You can accurately calculate your return on investment.


  • Time investment - You can't just set up your PPC advertisements and leave them alone. To get optimal outcomes, you must devote time to optimization and improvement.
  • Skills required - It takes some skill and practice to create good campaigns. Numerous organizations choose to use specialized agencies.
  • Costs can quickly add up - Costs may rapidly accumulate; if you do not monitor and optimize your initiatives to ensure a return on investment, you may be wasting money. For PPC campaigns, you will need to devote funds instead of SEO strategies, which require time and talent.

What is Search Engine Optimization?


SEO is an on-site optimization method to boost a website's or webpage's ratings in online search engine results. It receives traffic through a search engine's free, organic, editorial, or natural search results. SEO helps search engines understand what each page is about and how a user may interact with it. In SEO, we may use pertinent Keywords, Title tags, picture tags, and basic HTML code.


  • Generate visitors.
  • Boost the exposure of your brand.
  • Close sales.
  • It makes you the market leader.
  • Provide excellent material.
  • Attract prospective clients.
  • Avoid annoying people who have no interest in your business.
  • Produces a substantial return on investment.


  • It requires time.
  • Your competitors are all other websites on the Internet.
  • Results cannot be guaranteed.
  • It needs frequent upkeep.
  • It does not provide an initial profit.

Pay Per Click vs. Search Engine Optimization

Pay Per Click Search Engine Optimization
  • In PPC you pay a certain cost to get your ads on the first page.
  • In SEO you can optimize your website to get first position on search engine only.
  • Traffic comes from PPC by click and you have to pay some amount.
  • Traffic comes from SEO by organic visitors.
  • In PPC you can see the result early.
  • In SEO you can not see the good result immediately.
  • PPC does not take too much time to create visitors.
  • SEO takes a long time to create visitors to the website.
  • PPC has low traffic and high conversion rate.
  • SEO has high traffic and low conversion rate
  • In PPC you can use a machine to make a sale.
  • Getting people improve your ranking.
  • Usage in the case of high converting product.
  • Usage in the case of budget constraint for advertising.


In summary, the main difference between PPC and SEO is the way in which they are used to drive traffic to a website and improve its visibility on search engines. PPC is a paid form of advertising that is quick and effective, but can be expensive, while SEO is a long-term strategy that involves optimizing a website's content and structure to improve its ranking on search engines and increase its visibility to potential customers.

Related Questions:

1. Is pay per click and Search Engine Marketing same?

PPC is likely a phrase that arose during the Wild West days of early search engine techniques, when different individuals used various names to refer to the same concept. Pay-per-click and search engine marketing eventually evolved to refer to the same concept: paid digital marketing advertising on search platforms.

2. Is Google a SEO or SEM?

SEO (search engine optimization) is the process of enhancing a website's performance in search engines such as Google. SEM (search engine marketing) refers to marketing operations using search engines, such as SEO and pay-per-click (PPC), as well as local listings on search engines and others.

3. Is Google Ads a SEM?

SEM (Search Engine Marketing) provides the ability to establish pay-per-click advertising campaigns on the Internet utilising Google and other search engines. The engines themselves provide these options for advertising on their search media or content networks.

4. Do you need both SEO and SEM?

Combining SEO and SEM data and insights to increase your audience's visibility will provide superior outcomes. Understanding how to integrate SEO and SEM is crucial to the development of your website's traffic. SEO generates top-funnel leads, while SEM generates bottom-funnel prospects.

About the author:
Adarsh Kumar Singh is a technology writer with a passion for coding and programming. With years of experience in the technical field, he has established a reputation as a knowledgeable and insightful writer on a range of technical topics.